What is a Niche Marketing Business?

Learn what is a niche in marketing
A niche in marketing is like a niche in nature. You never know who’s going to flutter by.



Join the club. When I started thinking about an internet business I had never heard of niche marketing.  I found out a niche is very important. If you don’t find the right niche, you will make it hard for yourself to succeed in an internet business. The idea behind niche marketing is to become “a big frog in a small pond” so you can dominate you competition.

A niche as it relates to marketing is:

“the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”

<a href="http://www pour acheter du viagra.merriam-webster.com/dictionary/niche” target=”_blank”>http://www.merriam-webster.com/dictionary/niche


The beauty of the internet is that it makes it possible for one particular kind or group of people , or audience, to find your business’s products or services.  And the internet is so big that this audience forms quite a huge group. No matter what niche you choose, you will have a large audience for your business.



Your marketing niche will be what your website is built around. A website niche can be virtually anything from toothbrushes to muscle cars, but to be a success it will take a lot of work. So take something you are interested in for the theme of your website  and choose a niche from that. When you have a passion for something you love or are interested in, it will be much easier and more enjoyable to build your website’s content.

In the video below you are going to see various ways to find a niche for your website. Don’t let trying to find a niche for your website be confusing and daunting.  The  video  is one that I watched when I was starting out at Wealthy Affiliate and it helped me understand about niches. Check it out and let me know what you think,

Find a niche video
Watch this video to find out about niches and some ways to find a niche


I hope you enjoyed the video and it has given you some ideas about finding your own special niche market business.   A niche market business is necessary for many kinds of internet bussinesses. The kind of internet marketing I am using my niche for is called affiliate marketing. At this point you shouldn’t be concerned too much about finding the actual products you will be promoting.The first step is to choose a niche and start a website.


Your goal is to become  the “go to” guy for your niche’s audience – the absolute expert on your niche. Don’t worry if you’re not an expert now. If you love your niche you will become an expert eventually. NO ONE is an expert when they start.

I am not an expert by any means. Everything on this website I have learned since May of 2015,  I still have a looooong way to go. But when I think back I am amazed at how much I have learned.  You are going to be amazed as well, at how much you will learn. Thank you for reading my post. I hope it was helpful. If you have any insights or questions on a niche market business please leave them below and I will get back to you.

2 comments on “What is a Niche Marketing Business?

  1. I really enjoyed going through your post. You’ve dont a great work here! I agree with you that the first thing ever – is to chose your direction, your niche. This is very valuable info, and good for me as well, because it reminded me few basic things, so thanks !! 🙂

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